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Brand foundations

Knovaryn is an open-source, self-hosted, MCP-native training-data foundry. The identity expresses the product's core promise:

Every training example, traced to its source.

Identity attributes

Attribute What it means visually
Traceable Provenance routes are drawn as segmented evidence spans converging on a destination — never as vague arrows
Rigorous Quality gates are literal: a ring nothing passes through by accident; verified output is a solid, continuous stroke
Engineered Monoline geometry, fixed grids, no gradients inside marks; the visual language feels machined, not painted
Open Generous whitespace, readable defaults, dark- and light-scheme parity; nothing hides behind decoration

The symbol — Tracemark

The Knovaryn K is a provenance route:

  • the stem is the source document — the fixed spine of truth;
  • the arm is three segmented evidence spans converging inward;
  • the gate ring at the junction is the quality gate;
  • the leg is the verified example — one solid stroke leaving the gate.

The wordmark's K uses the same construction. Symbol and name are one idea.

Tracemark symbol

Full construction rules, clear space, minimum sizes, variants and misuse examples live in the brand guidelines.

Voice

  • Say what the thing does, then why it matters. Short declaratives.
  • Numbers only from committed evidence (benchmarks, tests) — with their context labels.
  • Honest maturity language: alpha, experimental, not measured are first-class words (components).
  • No hype adjectives ("revolutionary", "game-changing"), no invented social proof.

Reproduction

Every asset in docs/assets/brand/ is generated by scripts/visuals/build_brand_assets.py from a single geometry source. To change the identity, change the generator and rerun it — never hand-edit outputs. The wordmark is original vector geometry: no font dependency, no font license attached to the mark.